Flash started as a small plug-in for Internet Explorer and Netscape and now, with Flex and Action Script, you can use Flash for interactive business applications. Flash is popular for delivering media content and is well integrated with browsers. Studies show that viewers were able to recollect more information from Flash-enabled websites than from other static text websites.

Flash is easy to maintain because of its seamless update process. Flash has a different level of interactivity with the viewer because of its ability to effectively synchronize sound with frames you see. A purposefully designed flash website is impressive and engaging, and could be effectively used for entertaining applications. Web is primarily considered a visual interface. Flash lets you add a new interface dimension - the use of auditory information - to facilitate information retrieval by your website visitors.

Years ago, the key question from users and website designers was ‘Which is better between Java and Flash?’. However, recently marketers of these products seem to have found their own application areas. Flash is more widely used for browser based user interface, whereas Java is predominantly used for server-side programming. For average web user, however, Java is still a chat application, whereas Flash presents interactivity and presentation style