The value of a Brand still holds the key to make decisions. People prefer a time tested brand over a new startup. The best way to build brand is to meet the precise needs of the customer and e-business solution is an ideal opportunity to do this. The business solution should be built from the customer point of view rather than from the company point of view. Remember, the brand will get the customer to the site but retaining the interest of the customer depends on how interesting the site is. The e-business solutions should be easy to understand for the customer, simple without clutter, and easy to navigate through. Tailor the shopping experience with e business to different customer needs and shopping occasions. A virtual show room that can incorporate a salesman voice over will go a long way in re- creating the shopping experience for visitors.

A chat room that can address customer grievances is a good tool to reflect the openness and transparency of the company . Remember, grievance forums also attract comments from customers who have had a pleasant experience and may serve as brand ambassadors. Chat rooms can be hosted by department personnel and the users can address the problems and grievances directly with the host and the host can solve the issues faster leading to better customer relations management.

When providing e-business solution we should try to help customer being able to get a personalized e-mail. Personalized e-mails will reassure the customer that he or she is an important part of the business. Feedback from customers should be used in product development so that new solutions are used to change the life of the customer and surprise the customer.